Tatung Boy, the mascot of Tatung Company, was created in July 1969 as a result of the two-year project led by Dr. Lin, the Chairman Emeritus, for improving
production and marketing. It was also a creation in celebration of Tatung’s 51st anniversary, a successful year with good business record and profits. As a mascot to represent Tatung, Tatung Boy is designed with the characteristics that manifest Tatung’s corporate philosophy and management mentality.
Coin slot
The coin slot on the top makes Tatung Boy also serve as a saving box. Our founder, Mr. Shang-Zhi Lin, once coined a motto, "Entrepreneurialship starts from the saving of one dollar".
Big feet
To show Tatung’s role as the pioneer in the industry who always acts proactively with vigor, devotion, and honesty.