Tatung Boy, the mascot of Tatung Company, was created in July 1969 as a result of the two-year project led by Dr. Lin, the Chairman Emeritus, for improving production and marketing. It was also a creation in celebration of Tatung’s 51st anniversary, a successful year with good business record and profits. As a mascot to represent Tatung, Tatung Boy is designed with the characteristics that manifest Tatung’s corporate philosophy and management mentality.

Coin slot

    The coin slot on the top makes Tatung Boy also serve as a saving box. Our founder, Mr. Shang-Zhi Lin, once coined a motto, "Entrepreneurialship starts from the saving of one dollar".

Over-sized head

    The cute big head is to show the importance of brainstorming and execution.

Big eyes

    To be able to observe consumer behavior so as to keep pace with the market trend, Tatung Boy was later remodeled from its original design to have a pair of big shining eyes.

Numbers on the chest

    To indicate the number of years since 1918 when Tatung was established.

Rugby in the arm

    To cultivate teamwork by promoting the spirit of rugby players who persistently strive to reach the goal.

Big feet

    To show Tatung’s role as the pioneer in the industry who always acts proactively with vigor, devotion, and honesty.